Digital marketing specialist

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Job Overview

  • Job Categories:

    IT
  • Date Posted:

    5 months
  • Location:

    Berlin, Germany
  • Jobs Type:

    full-time
  • Salary:

    2500-3000EUR
  • Qualification:

    Bachelors
  • Experience:

    3-5 Years

Full description

Requirements

  • You have successfully completed your studies in marketing or have a comparable qualification
  • You have already gained initial experience in analytical/technical digital marketing, ideally in a B2B environment
  • You are able to make measurable comparisons from numbers using analysis tools and understand how to interpret data to make informed decisions
  • You have good computer skills (Microsoft Office, especially Excel).
  • You are quality- and customer-oriented and structured, you know how to set priorities in order to coordinate multiple projects and you like to take your own initiative
  • You have business fluent written and spoken English skills

 

Job description

  • Conception and implementation of online marketing campaigns for lead generation (SEM, Google Ads)
  • Responsibility and further development of marketing automation processes (Eloqua)
  • Technical support and optimization of local websites (Sitecore)
  • Analysis and improvement of the database (Salesforce)
  • Definition, reporting and evaluation of relevant KPIs and derivation of recommendations for continuous improvement (Google Analytics, Siteimprove)
  • Go-to person in the digital tools team
  • Interface to sales

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